Beauty Industry

Sunset Hair Has New Products and Look

The company is targeting new customers with its expanded product range.

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By: Jamie Matusow

Editor-in-Chief

Sunset Hair Elements was originally conceived as a professional, salon quality hair care line sold direct to consumers from the manufacturer as opposed to the traditional model of having a salon or beauty supply shop act as middle man. “The way we sell our products allows us all kinds of flexibility with regard to product offerings and price,” says Sunset Hair creator, Mike Trobee. “Our paraben free shampoos and conditioners are made in small batches with hand picked ingredients to address particular hair issues or concerns. Plus, since we don’t sell through a salon, we can offer much higher quality products for about the same or even less money than salon brands.”

With a recently redesigned and expanded range of product offerings, Sunset Hair Elements is gearing up to solve hair concerns for a whole new group of customers. “Our focus has always been on addressing concerns of particular hair types with the perfect product to address that concern. Whether it is dry hair, frizzy hair, thinning hair or any other hair concern; we want our customers to be assured they have the perfect product for their hair. Now we’ve taken it a step further and designed shampoo for long hair, or straight hair. We have also included a split end repair set. We make it easy for our customers to know they’ve got exactly what their hair needs.”

The new range design includes stylish looking beach themed products such as Lifeguard Split End Repair, Mojito Mint Deep Cleansing, and Seaweed Spa Shampoo to name just a few. “My favorite place in the world to be is at the beach. I wear flip flops to work everyday,” says Trobee. “I want our customers to get that sensation from the way our products look, smell, and feel.” Sunset Hair Elements are currently available through several web merchants as well as directly from the manufacturer, Sunset Hair and Beauty.

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